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Developing the Visual Language
The visual identity of Ketsef extends the soft, playful character of the logo into a full brand system.
Natural tones, hand - drawn illustrations, and clean layouts come together to express freshness, purity, and joy.
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Logo Design
The logo for Ketsef was designed to embody the brand’s essence - natural, playful, and handmade.
The rounded, bubbly Hebrew letters are inspired by the soft texture and organic forms of soap foam,
creating a friendly and approachable feel. The typography expresses warmth and authenticity,
while the earthy brown tone reflects the brand’s connection to natural ingredients and artisanal craftsmanship.
Together, these elements form a visual identity that feels pure, tactile, and joyfully simple - just like the soaps themselves.
Packaging Design
Clean, minimal wrapping inspired by natural textures and soft pastel tones.
Brand Identity
Playful yet refined typography and logo inspired by handmade purity.
Visual Language
A cohesive system of colors, illustrations, and photography celebrating freshness and care.
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