KALAB | Libiaviyam

The Logo

The KALAB logo combines a friendly handwritten Hebrew typeface with a simple, illustrative shopping cart that holds a small house - symbolizing the neighborhood grocery store as the "heart of the community".

The rounded lines and warm orange accent color evoke a sense of nostalgia, approachability, and warmth, while maintaining a clean and modern look that connects past and present.

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KALAB - Nostalgic Grocery Brand

This project was created as part of my visual communication studies.

I developed the full visual identity for KALAB, a nostalgic neighborhood

grocery brand that brings the warmth of

old-school corner stores into a fresh, modern context.

The work included designing the logo, defining the graphic language, creating product packaging, business cards, and social media content - all aimed at expressing the brand’s friendly, local and authentic personality.

Social Media Posts

Brand Values

Family & Community

A place that feels like home, where customers are known by name and every visit creates a warm, personal shopping experience that strengthens the neighborhood connection.

Accessibility & Proximity

Fair prices without compromising on essential quality. The grocery store is located in the heart of the neighborhood, just around the corner, making it easy to stop by and shop conveniently without traveling far.