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A UX project born from the frustration of online shopping that never fits right.
Case study: Designing a smoother and smarter virtual fitting experience
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Virtual Clothing Fitting App
The app allows users to create a personalized 3D avatar based on their exact body measurements and see, in real time, how clothes from different brands look on them.
It aggregates a wide range of fashion items from various retailers, displays them directly on the user’s avatar, and learns their preferences to provide personalized recommendations. In addition, the app includes an internal checkout system, enabling seamless purchases directly within the platform.
Project Overview
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Challenges in Online Fashion Shopping:
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Difficulty Fitting Online - Many customers hesitate to shop for clothes online due to concerns that the size won’t fit or the item won’t look as expected.
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High Return Rates - Sizing issues lead to a significant number of returns, creating frustration for both customers and retailers.
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Lack of Personal Experience -
Traditional e-commerce websites fail to replicate the in store fitting experience. -
Wasted Time and Money - Inaccurate purchases result in financial loss, inconvenience, and reduced consumer trust.
Problem
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How the App Solves These Challenges:
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Personalized Virtual Fitting - A 3D avatar shows exactly how garments look and fit on the user.
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Reduced Returns - More accurate sizing minimizes unnecessary returns.
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Smart Recommendations - The app learns the user’s style and suggests relevant clothing items.
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Seamless Purchase Flow - Direct in - app checkout without redirecting to external brand websites.
Solution
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By combining these features, the app redefines online fashion shopping - enhancing user confidence, streamlining the buying process, and boosting customer satisfaction and trust.
Impact
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User Research
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User Persona
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Wireframes
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Log in & Create an avatar
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Design
LOCATION
libiaviyam.com
Tel Aviv, Israel
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